# Approach

**THE SCIENCE OF LEARNING**

We bring together motivation, learning, brain development, and the best practices in cognitive psychology and education.

Using technological tools, models and contemporary theory, we make the logic behind math symbols obvious and unforgettable.

**POWER OF GAMES**

Understanding mathematical concepts helps procedural recall. We dig deep into the math by letting the gamer build the problems. To play our games one must reflect and think abstractly. Gamers must analyze and synthesize information to get out of difficult situations. Kids enjoy solving real problems and games provide powerful motivation and engagement.

**CURIOSITY AND SELF EDUCATION**

True education is self-education. Primal Math games go beyond direct instruction by engaging curiosity and maximizing self education. Kids discover patterns, operations, and the psychological tools needed to enjoy high-level math.

**MEANINGFUL IS MEMORABLE**

“Why do I have to know this?” is a reasonable question. Primal Math gets out in front of the question by making math the game itself. We don’t believe that the standard instruction of, do a math problem, then get a reward method will help. In fact, it may turn many kids off to math.

School math confuses kids. Kids think math is meaningless. We bring meaning to math by allowing kids to do something with it in the games.